How Social Media Offers Opportunities for Growth in the Traditional Media Industry: The Case of Travel Journalism

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Author(s): Andrew Duffy (Nanyang Technological University, Singapore)
Copyright: 2017
Pages: 16
Source title: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Source Author(s)/Editor(s): Vladlena Benson (University of West London, UK), Ronald Tuninga (Kingston Business School, UK)and George Saridakis (Kingston University, UK)
DOI: 10.4018/978-1-5225-0559-4.ch010

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

Under threat from social media and interactive Web 2.0, the traditional media industry seeks new models to maintain its viability. This chapter studies both consumers and prospective producers of one genre—travel journalism—to advocate a model that could help arrest the industry's decline and return to growth. It argues that one way forward for traditional media would be a new model of curatorship, in which a professional journalist collaborates with amateur contributors. It suggests that such a hybrid arrangement will be recognisable neither as professional newsroom nor as amateur social media, but a new model with features of both. This offers a way forward so that rather than contributing to the declining fortunes of the traditional media industry, as many journalists fear, social media can instead encourage progress.

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How Social Media Offers Opportunities for Growth in the Traditional Media Industry: The Case of Travel Journalism

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