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How the Metaverse Can Leverage the Business World
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Author(s): Albérico Travassos Rosário (GOVCOPP, IADE, Universidade Europeia, Portugal), Paula Rosa Lopes (Universidade Lusófona, Portugal)and Filipe Sales Rosário (Universidade Europeia, Portugal)
Copyright: 2023
Pages: 32
Source title:
Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse
Source Author(s)/Editor(s): Alex Khang (Global Research Institute of Technology and Engineering, USA), Vrushank Shah (Institute of Technology and Engineering, Indus University, India)and Sita Rani (Department of Computer Science and Engineering, Guru Nanak Dev Engineering College, India)
DOI: 10.4018/978-1-6684-8851-5.ch003
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Abstract
The metaverse is a shared, virtual space where users can interact with each other and digital objects in real time. It has the potential to revolutionize the way we do business by providing a new platform for conducting transactions, collaborating on projects, and connecting with customers. Metaverse can benefit businesses by providing a new platform for virtual events. The metaverse also has the potential to revolutionize the way businesses collaborate and work with each other. Overall, the metaverse has the potential to be a powerful tool for businesses, providing a new platform for conducting transactions, collaborating on projects, and connecting with customers. More research is needed to provide reliable data for decision-making by managers, so based on these research gaps, this study aims to assess the challenges and opportunities, thus building a benchmark on how the metaverse can leverage the business world.
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