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HOWL for UWG: An Example of Artful Leadership for Art-Inspired Fundraisers on Campus
Abstract
Howl for UWG, a public art fundraiser inspired by Cow Parade, used the University of West Georgia's wolf mascot to bridge art, academics, and athletics in addition to strengthening relations between the campus and the community. Many universities and colleges across the country have initiated similar projects, but non-artists and non-art areas, such as athletics, often lead these endeavors. The goal of this chapter is to demonstrate that for universities and colleges, art departments on campus can use their direct link to talent, resources, and skills to ensure the success of these popular projects. Howl for UWG serves as an example that art departments can utilize the Cow Parade framework for scholarship fundraising while elevating the artistic aspect of the project to a higher and more meaningful educational experience for all involved.
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