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The Humane Dimensions of Effective Communication
Abstract
All communications, especially those intended to influence attitudes and behaviour, depend on the empathy, creativity, and clarity of those responsible for them. Communications of all kinds, in healthcare and other sectors, can be greatly enhanced by the appropriate use of modern media and technology, but at the heart of effective communications are humane and compassionate purposes and values, which have the welfare of the recipient clearly in focus, whatever the chosen method or medium. This chapter examines ways in which communications in healthcare have often failed to meet the highest standards in protecting the welfare and safety of patients. It proposes a number of strategies for addressing the shortcomings in areas such as information for patients and healthcare professionals, physician and pharmacist consultations, and the avoidance of medicinal and vaccination errors and crises.
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