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Identifying Knowledge Values and Knowledge Sharing Through Linguistic Methods: Application to Company Web Pages
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Author(s):
June Tolsby (Ostfold University College, Norway)
Copyright:
2008
Pages:
17
Source title:
Building the Knowledge Society on the Internet: Sharing and Exchanging Knowledge in Networked Environments
Source Author(s)/Editor(s):
Ettore Bolisani
(Universita di Padova, Italy)
DOI:
10.4018/978-1-59904-816-1.ch017
Keywords:
Information Science Reference
/
Knowledge Society
/
Social Computing
/
Social Sciences & Humanities
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Identifying Knowledge Values and Knowledge Sharing Through Linguistic Methods: Application to Company Web Pages
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Abstract
How can three linguistical methods be used to identify the Web displays of an organization’s knowledge values and knowledge-sharing requirements? This chapter approaches this question by using three linguistical methods to analyse a company’s Web sites; (a) elements from the community of practice theory (CoP), (b) concepts from communication theory, such as modality and transitivity, and (c) elements from discourse analysis. The investigation demonstrates how a company’s use of the Web can promote a work attitude that actually can be considered as an endorsement of a particular organizational behaviour. The Web pages display a particular organizational identity that will be a magnet for some parties and deject others. In this way, a company’s Web pages represent a window to the world that need to be handled with care, since this can be interpreted as a projection of the company’s identity.
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