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If You Build It, They Will Come: Create Virtual Student Organizations

If You Build It, They Will Come: Create Virtual Student Organizations
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Author(s): Elizabeth G. Donnellan (Kaplan University, USA)
Copyright: 2016
Pages: 21
Source title: Social Media and Networking: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-8614-4.ch030

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Abstract

Students attending traditional or online universities will benefit from membership in a virtual club. This chapter provides specific information about tools used to create, administer, and motivate participation in virtual college clubs. To enhance the club experience, suggestions are offered for creating interactive clubrooms, utilizing specific social media tools, and providing unique club events all as a virtual experience. A case study is included to demonstrate how students of a major online university participate in virtual club events. Results of this case study indicate a correlation between students who can easily access club tools and events and participation. Further, students who participate in events report greater satisfaction with their overall university experience.

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