Impact of General Social Media Experience on Usefulness for Business in the Workplace

View Sample PDF

Author(s): Donald L. Amoroso (Auburn University – Montgomery, USA), Tsuneki Mukahi (Chukyo University, Japan)and Mikako Ogawa (Tokyo University of Marine Sciences and Technology, Japan)
Copyright: 2014
Pages: 19
Source title: Integrating Social Media into Business Practice, Applications, Management, and Models
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-4666-6182-0.ch002

Keywords: Business Information Systems / Business Science Reference / Media & Communications / Social Networking

Purchase

View on the publisher's website for pricing and purchasing information.

Abstract

This chapter looks at the adoption of general social media applications on usefulness for business, comparing the factors that influence adoption at work between Japan and the United States. In Japan, ease of use and usefulness for collective knowledge in general social media are predictors of usefulness for business social media, and in the United States, only usefulness for collective knowledge is a strong predictor of usefulness for business. The authors did not find behavioral intention to use social media in the workplace to be an important factor in predicting the usefulness of social media for business. The value of this research is its ability to understand the use of social media in the workplace to include how the experience of social media impacts on the expectation of usefulness for business and how the impact of ease of use differs from Japanese to the United States because of cultural, technological, and market reasons.

The IRMA Community

Research IRM

Impact of General Social Media Experience on Usefulness for Business in the Workplace

Purchase

Abstract

Related Content

IRMA Sponsors