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Impression Formation in Computer-Mediated Communication and Making a Good (Virtual) Impression
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Author(s):
Jamie S. Switzer (Colorado State University, USA)
Copyright:
2008
Pages:
12
Source title:
Handbook of Research on Virtual Workplaces and the New Nature of Business Practices
Source Author(s)/Editor(s):
Pavel Zemliansky
(James Madison University, USA)and
Kirk St.Amant
(East Carolina University, USA)
DOI:
10.4018/978-1-59904-893-2.ch008
Keywords:
Business & Management
/
Business Science Reference
/
Human Resources Development
/
Human Resources Management
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Impression Formation in Computer-Mediated Communication and Making a Good (Virtual) Impression
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Abstract
In face-to-face interactions, people generally form impressions by focusing on a variety of nonverbal cues. Increasingly, however, people are communicating virtually and forming impressions based on mediated interactions. In an online environment, the range of nonverbal cues that normally aid in impression formation is drastically narrowed. In the absence of these nonverbal cues, forming impressions via computer-mediated communication places a greater emphasis on verbal (text-based) and linguistic cues. This chapter offers strategies to ensure virtual workers make a good impression on their clients and colleagues when interacting online.
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