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Improvement in Higher Education: The Role of Chairs in University Social Responsibility
Abstract
Given the current context of globalization, institutions of higher education must implement the strategy of university social responsibility in order to be more competitive. The attention paid to relevant agents of interest becomes of utmost importance since this strategy highlights the links that universities and companies can generate. Although the first alliances in corporate social responsibility in Spain were terminated between companies and entities of the third sector, later, this kind of collaboration was established by universities. This has included the creation of academic chairs in corporate or university social responsibility. Their fundamental purpose is to promote socially responsible behaviors through training and initiatives, including a series of projects that can lead to clear improvements in higher education. Universities are nourished by their contacts with companies and other institutions and the financial support that this collaboration entails, while companies benefit from universities' contribution of knowledge that can be shared with society at large.
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