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Improving an App for Visually Impaired Travelers: EMT Malaga Case Study
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Author(s): Sebastian Molinillo (University of Malaga, Spain), Francisco J. Liébana-Cabanillas (University of Granada, Spain), Diego Gómez-Carmona (University of Cadiz, Spain)and Miguel Ruiz-Montañez (Malagueña Transportation Company (EMT), Spain)
Copyright: 2020
Pages: 22
Source title:
Impact of Mobile Services on Business Development and E-Commerce
Source Author(s)/Editor(s): Francisco Liébana (University of Granada, Spain), Zoran Kalinić (University of Kragujevac, Serbia), Iviane Ramos de Luna (Open University of Catalonia, Spain)and Inma Rodríguez-Ardura (Open University of Catalonia, Spain)
DOI: 10.4018/978-1-7998-0050-7.ch009
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Abstract
Some public transportation companies have begun to develop mobile applications that facilitate the accessibility to their services for people with visual impairments. Nevertheless, despite their importance, up until now, very few studies have analyzed the particular characteristics and needs of this segment of the population in order to adapt the design of and services provided by this type of application. The objective of this study is to understand how users interact with this technology. This research is based on an analysis of the application developed by the Malagueña Transportation Company (EMT). Given its exploratory nature, a qualitative methodology was used based on focus groups with the participation of experts and users. The results allow the authors to learn about users' opinions, perceptions, and attitudes towards these applications, and to help guide strategies to improve their design and performance.
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