Influence Maximization and Online Social Capital for Entrepreneurs: Leveraging Social Networks to Achieve Business Goals.

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Author(s): M. Venunath (Pondicherry University, India), Pothula Sujatha (Pondicherry University, India), Prasad Koti (Sarada Gangadaran College, India)and Srinu Dharavath (Annamalai University, India)
Copyright: 2023
Pages: 18
Source title: Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications
Source Author(s)/Editor(s): Najmul Hoda (Umm Al-Qura University)and Arshi Naim (King Kalid University, Saudi Arabia)
DOI: 10.4018/978-1-6684-8953-6.ch010

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

Social networks are vital for businesses today, enabling them to reach a wider audience, engage with customers, and conduct market research. Influence maximization and online social capital are key to entrepreneurs' success, helping them strategically build and leverage networks to achieve specific goals. They can identify and engage with influencers, create high-quality content, and use tools to expand their reach. Social capital provides access to resources, builds reputation and credibility, and offers support and motivation. Successful businesses like Nike, Coca-Cola, Airbnb, and Tesla demonstrate the power of social networks in building customer relationships and promoting products. Overall, influence maximization is crucial for entrepreneurs to increase visibility, credibility, and influence in the digital age, helping them achieve their goals effectively.

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