Innovation 2.0: Business Networks in the Global Innovation Ecology

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Author(s): Ari-Veikko Anttiroiko (University of Tampere, School of Management, Finland)
Copyright: 2012
Pages: 20
Source title: Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal)and Goran D. Putnik (University of Minho, Portugal)
DOI: 10.4018/978-1-61350-168-9.ch031

Keywords: Business Science Reference / Human Aspects of Business / Media & Communications / Social Networking

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Abstract

In this chapter we analyze business networks as a part of a multi-domain innovation ecology, which includes global production and innovation ecosystems, institutional network facilitators, and local communities and users. Their interplay is a reflection of the reconfiguration of inter-sectoral relations, in which business, government, and citizens may produce collaborative synergies and, thus, contribute to growth, competitiveness, and social development. Web 2.0 is not a panacea, nor does it bring benefits automatically. On the contrary, companies need to be sensitive to the network logic and partners’ orientations in order to maximize the innovation potential of global innovation networks facilitated by social network sites and other Web 2.0 tools and services.

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Innovation 2.0: Business Networks in the Global Innovation Ecology

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