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Innovative and Resilient SMEs in the Face of COVID-19 Business in an Emerging Economy
Abstract
The objective of this study is to analyze and verify the effects of innovation management on economic indicators and corporate performance of SMEs in the south-central region of Sonora in Mexico. A multi-group analysis was also carried out to verify whether there are significant differences between companies that adopted the home office and those that did not adopt it in their operational processes. The sample analyzed is 498 SMEs with between 6 and 250 employees in the commerce sector. To collect the information, a questionnaire was prepared and applied to the SME manager online through the LimeSurvey Professional platform. The field work was carried out from February to October 2021. The PLS-SEM was used for data analysis. The results report that innovation management has positive and significant effects on economic indicators and on the corporate performance of SMEs. It is also revealed that economic indicators have a small positive and significant effect on corporate performance.
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