Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Interactivity Redefined for the Social Web

Interactivity Redefined for the Social Web
View Sample PDF
Author(s): V. Sachdev (Middle Tennessee State University, USA), S. Nerur (University of Texas at Arlington, USA) and J. T.C. Teng (University of Texas at Arlington, USA)
Copyright: 2010
Pages: 15
Source title: Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends
Source Author(s)/Editor(s): Tatyana Dumova (Point Park University, USA) and Richard Fiordo (University of North Dakota, USA)
DOI: 10.4018/978-1-60566-368-5.ch051


View Interactivity Redefined for the Social Web on the publisher's website for pricing and purchasing information.


With the trend towards social interaction over the Internet and the mushrooming of Web sites such as MySpace, Facebook and YouTube in the social computing space, practitioners and researchers are motivated to explain the sudden surge in user interest. The authors propose that interactivity is an important and appropriate subject of investigation to shed light on this explosion in social media use. Based on a review of the extant literature, they justify the use of interactivity for addressing research questions motivated by this new phenomenon. In particular, they propose a redefinition of interactivity for the social computing domain and term it Social Computing Interactivity (SCI). The authors suggest possible operationalizations of the dimensions of SCI and explore theory bases which would inform a study of their relevance in predicting the continued growth of social computing.

Related Content

Joel H. Helquist, Christopher B. R. Diller, John Kruse. © 2021. 17 pages.
Fatma Ellouze, Mohamed Amine Chaabane, Eric Andonoff, Rafik Bouaziz. © 2021. 28 pages.
Yu Zhonggen. © 2021. 14 pages.
Ramaraj Palanisamy, Nazim Taskin, Jacques Verville. © 2021. 45 pages.
Dominik Siemon, Timo Strohmann. © 2021. 15 pages.
Sofia Th. Papadimitriou, Spyros Papadakis. © 2021. 27 pages.
Youngkeun Choi. © 2021. 13 pages.
Body Bottom