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Intermediality and Critical Engagement in Nigerian Twitter Memes
Abstract
The ingenious deployment of the digital media by online users in Nigeria offers opportunities in this chapter to monitor the trajectories of netizens' engagement with public dialogues on Nigerian Twitter. By exploring the dimensions of intermedial exchanges (i.e., intermediality), this study will analyzes how digital users explore innovative digital media tools such as Twitter memes in reinstating their views on critical discourses in the Nigerian polity. The author adopts a mixed methods design, which includes quantitative content analysis, discourse and semiotics analyses. Two prominent Nigerian Twitter accounts—@KraksTV and @I_pissVodka—are purposively selected for this chapter, and the author will evaluate memes posted between April 2018 and May 2018 by paying close attention to the themes and issues propagated. The author concludes that intermediality promotes a dynamism of opinion characterized by technological innovation, in which Twitter meme is categorized, enabling the expression of political agency and furtherance of critical engagement.
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