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Internal Social Networks: The Danger of Misleading Promises
Abstract
This chapter examines how the concept of social networks can be effectively transferred to a business context and why some of the promises associated with network use might be misleading. Special emphasis is given to the issue of co-determination within social networks in the light of networks’ proposed benefits for modern companies. The chapter draws relevant insights from literature research and provides a comparison of social networks, user innovation communities, and company requirements. Findings are illustrated by three respective cases from the context of different networks, communities, as well as from network use in business contexts.
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