Internationalization in Business-to-Business Markets: The Importance of New Product Development

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Author(s): António Carrizo Moreira (University of Aveiro, Portugal)and Pedro Miguel Freitas da Silva (University of Aveiro, Portugal)
Copyright: 2018
Pages: 28
Source title: Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World
Source Author(s)/Editor(s): Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Évora, Portugal)
DOI: 10.4018/978-1-5225-3525-6.ch020

Keywords: Business & Management / Business Science Reference / Entrepreneurship / Entrepreneurship & Innovation

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Abstract

The internationalization of firms is a growing important phenomenon in the Economy. Thus, to face the new competitive challenges of globalized markets, industrial small and medium-sized enterprises (SMEs) need to implement new organizational approaches to take on new challenges in international markets. Based on a case study, this chapter reviews the literature on internationalization theories. Drawing on the network-based approach and on the resource-based view of the firm, we examine how collaborative new product development processes played a fundamental role in the internationalization process of a SME using a relationship-based perspective. The featured case concerns to a successful ex-small technical textile firm that leveraged its competitive strategy, climbed up the value chain, and extended its international activities following a technology-based path.

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Internationalization in Business-to-Business Markets: The Importance of New Product Development

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