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Introduction to the Multilevel Approach to Competitiveness in the Global Tourism Industry
Abstract
The search for understanding the multilevel approach to competitiveness in the global tourism industry has led to a separation of approaches such as the characteristics of the general and competitive environment. The globalization, the companies' transformation, the emergence of the digital company, and the evolution of the tourism and hospitality industry represent four powerful drivers of change modifying business environments worldwide (Laudon & Laudon, 2007; Salem, 2014). In a world increasingly influenced by globalization, broad markets make it difficult for companies to cope with rapid change and increasing competition using only their skills, capabilities, and resources. As such, it is crucial to establish long-term relationships with other organizations, thus entering networks to help cope with any gaps or difficulties encountered in the markets.
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