The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Invest, Engage, and Win: Online Campaigns and Their Outcomes in an Israeli Election
Abstract
Though the use of social media for political campaigning has been widely studied, its correlation with electoral success has not received much attention. The current study uses the 2013 Israeli elections to examine the impact of social media on campaigns as a process. Findings indicate that parties and candidates that invest in social media are more likely to achieve social media success, which in turn increases their chances of achieving electoral success. Some may dispute the level of influence of social media; however, study findings suggest that being active in the digital arena has become a significant element in achieving ballot box success.
Related Content
Nithin Kalorth, Vidya Deshpande.
© 2024.
7 pages.
|
Nitesh Behare, Vinayak Chandrakant Shitole, Shubhada Nitesh Behare, Shrikant Ganpatrao Waghulkar, Tabrej Mulla, Suraj Ashok Sonawane.
© 2024.
24 pages.
|
T.S. Sujith.
© 2024.
13 pages.
|
C. Suganya, M. Vijayakumar.
© 2024.
11 pages.
|
B. Harry, Vijayakumar Muthusamy.
© 2024.
19 pages.
|
Munise Hayrun Sağlam, Ibrahim Kirçova.
© 2024.
19 pages.
|
Elif Karakoç Keskin.
© 2024.
19 pages.
|
|
|