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It's My Site, and I'll Do What I Want: Performing Female Identity through Digital Identity Curation in Online Spaces

It's My Site, and I'll Do What I Want: Performing Female Identity through Digital Identity Curation in Online Spaces
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Author(s): Melissa Kelly (Queensland University of Technology, Australia)and Anita Jetnikoff (Queensland University of Technology, Australia)
Copyright: 2016
Pages: 14
Source title: Gender Considerations in Online Consumption Behavior and Internet Use
Source Author(s)/Editor(s): Rebecca English (Queensland University of Technology, Australia)and Raechel Johns (University of Canberra, Australia)
DOI: 10.4018/978-1-5225-0010-0.ch004

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Abstract

This chapter is based on a qualitative case study that researched the perceptions of nine male and female pre-service English teachers' in regards to their preparedness to mentor positive digital conduct in Social network sites (SNS). These sites enable individuals to perform public representations of identity, consumed by virtual audiences, with various degrees of perceived privacy. The chapter frames what we call “identity curation” through three theoretical lenses; of performativity, customisation and critical literacy. This chapter discusses one of the themes that emerged from the research, which is the way in which “normalised” and naturalised representations of femininity on SNS were judged more harshly than masculine representations.

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