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Journalistic Professionalism and User Motivations for Snapchat Video
Abstract
This article applied uses and gratifications to investigate motivations for posting Snapchat videos to identify whether journalistic norms inform Snapchat behavior. This study revealed that information sharing, entertainment, recognition, and self-expression motives were related to Snapchat video use; professional journalistic practices were not. Findings suggest that Snapchat video is used primarily for entertainment, rather than journalism among users. Given the robust increase by legacy news outlets in Snapchat Discover, the findings are timely and relevant.
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