Key Success Factors of Using Social Media as a Learning Tool

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Author(s): Alexander K. Kofinas (University of Bedfordshire, UK), Abdallah Al-Shawakbeh (University of Greenwich, UK)and Andriew S. Lim (Hotelschool The Hague, The Netherlands)
Copyright: 2017
Pages: 16
Source title: Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity
Source Author(s)/Editor(s): Vladlena Benson (University of West London, UK), Ronald Tuninga (Kingston Business School, UK)and George Saridakis (Kingston University, UK)
DOI: 10.4018/978-1-5225-0559-4.ch015

Keywords: Business Science Reference / E-Business / Media & Communications / Social Networking

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Abstract

Students are dedicated and innovative users of Social Media; in the context of Higher Education they use such media in a pragmatic fashion to enhance their learning. Higher Education institutions are thus in a position to facilitate their students' learning by embedding Social Media in their teaching and learning pedagogy. This chapter will discuss the Key Success Factors of using Social Media as a coordinating, managing, and learning tool to enhance students' education in the context of Higher Education. The Key Success Factors are mapped along the communication and activity flows of the student's study enterprise as viewed from an Actor-Network Theory lenses.

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