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From Knowledge Management to Social Networking
Abstract
The Internet has resulted in many developments that have profoundly changed our culture. One of the most recent and most transformative is the rise of social networking. This chapter explores the benefits of social networking in the business world. Compared to traditional knowledge management approaches, social networking offers many benefits both for individual businesses, which may use it to gain competitive advantage, and for the advancement of whole fields of knowledge. The impact of social networking on medicine, law, accounting, journalism, radio and video, and publishing is discussed. Social media is having such a broad impact because it offers new paradigms of knowledge workflow that are changing the way work is done on an individual level, leading to an overall increase in efficiency.
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