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Lean and Digital: A Case Study on Procurement and Supply Chain Professionals' Online Social Network

Lean and Digital: A Case Study on Procurement and Supply Chain Professionals' Online Social Network
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Author(s): Oya Zincir (Istanbul University, Turkey), Adil Ünal (Istanbul University, Turkey) and Murat Erdal (Istanbul University, Turkey)
Copyright: 2018
Pages: 19
Source title: Digital Multimedia: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-3822-6.ch054

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Abstract

This study focuses on “BuyerNetwork.net,” an online social networking website which brings procurement and supply chain professionals together on a digital-sphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital entrepreneurship and lean startup concepts with a literature background and on a case study. In the proposed case study, BuyerNetwork.net's establishment process is examined.

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