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Lean and Digital: A Case Study on Procurement and Supply Chain Professionals' Online Social Network
Abstract
This study focuses on “BuyerNetwork.net,” an online social networking website which brings procurement and supply chain professionals together on a digital-sphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital entrepreneurship and lean startup concepts with a literature background and on a case study. In the proposed case study, BuyerNetwork.net's establishment process is examined.
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