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Leveraging Artificial Intelligence for Enhancing Customer Experience and Efficiency in the Banking Industry

Leveraging Artificial Intelligence for Enhancing Customer Experience and Efficiency in the Banking Industry
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Author(s): Pooja Verma (Shoolini University, India)and Shallu Sehgal (Shoolini Institute of Life Sciences and Business Management, India)
Copyright: 2023
Pages: 29
Source title: AI and Emotional Intelligence for Modern Business Management
Source Author(s)/Editor(s): Bhawana Bhardwaj (Central University of Himachal Pradesh, India), Dipanker Sharma (Central University of Himachal Pradesh, India)and Mohinder Chand Dhiman (Kurukshetra University, India)
DOI: 10.4018/979-8-3693-0418-1.ch019

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Abstract

AI is a revolutionary force that could disrupt several sectors. This chapter addresses key questions about AI's impact on banking. It examines natural language processing, machine learning, and predictive analytics in finance. The study aims to elucidate how AI can enhance the banking experience for customers by exploring its role in personalized services, customer support, and fraud prevention. Further, it offers a comprehensive analysis of the pros and cons of utilizing AI in banking operations, illuminating the potential ethical and societal difficulties that may arise as a result. The research examines how AI can improve banking efficiency, transforming the business. The study's main objective is to inform industry stakeholders, policymakers, and researchers on the pros and downsides of AI adoption in this vital sector by addressing the significant AI in banking issues. This study sets the stage for a comprehensive exploration of AI's transformative potential in the banking landscape.

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