The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Local Resources to Compete in the Global Business: The Case of Sextantio Hotels
Abstract
This chapter analyzes the role of local area resources in the global hospitality market as a way for small and medium enterprises to create a portfolio of distinctive resources to reach a sustainable competitive advantage position in the international markets. After a brief introduction on the tourism industry and its main change factors the chapter adopts a resource base and market-driven approach in order to identify resources role in shaping competitive advantages. The chapter discuss a case-study on a successful example of diffused hotel in Abruzzo, Italy, identifying the core resources and those needed to support them in creating a successful tourism product.
Related Content
Suneel Kumar, Varinder Kumar, Marco Valeri, Nisha Devi, Kamlesh Attri.
© 2024.
28 pages.
|
Tuğçe Şimşek.
© 2024.
28 pages.
|
Maja Turnsek, Adele Ladkin.
© 2024.
25 pages.
|
Alkistis Papaioannou, Panagiotis Dimitropoulos.
© 2024.
17 pages.
|
Kannapat Kankaew, Parinya Nakpathom, Alhuda Chanitphattana, Hataipat Phungpumkaew, Kwanporn Boonnag, Gilbert C. Magulod Jr.
© 2024.
16 pages.
|
Jessica Patrícia Ferreira, Bruno Barbosa Sousa, Nuno Costa.
© 2024.
26 pages.
|
Anup Kaith, Geeta Sachdeva.
© 2024.
22 pages.
|
|
|