The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
L'Oréal: False Promotion in Double Eleven Shopping Festival
|
|
Author(s): Yini He (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2023
Pages: 21
Source title:
Cases on Social Justice in China and Perspectives on Chinese Brands
Source Author(s)/Editor(s): Youssef Elhaoussine (Beijing Normal University-Hong Kong Baptist University United International College, China)and Lulu Wang (Business Advantage Consulting, China)
DOI: 10.4018/978-1-6684-4955-4.ch011
Purchase
|
Abstract
L'Oréal has been one of the most popular cosmetic brands in China in recent years with all its series of brands and product lines from professional skincare to mass cosmetics. On November 18, 2021, L'Oréal was accused of false promotion because of sales price discrepancies between Double Eleven Festival's promised prices and other sales channel prices. L'Oréal did not respond promptly to its customer service at first. Later on, L'Oréal handled this controversy by deleting its Weibo advertisement and releasing sales coupons to customers, which ignited dissatisfaction and heated public outcry for its poor customer service.
Related Content
|
Alexander Velez, Rebeca Kerstin Alonso, María Carmen Martínez-Monteagudo.
© 2024.
14 pages.
|
|
Salvador Baena Morales, Carlos Martínez-Mirambell, Mayra Urrea-Solano.
© 2024.
13 pages.
|
|
Aida Sanahuja Ribés, Odet Moliner García, Auxiliadora Sales Ciges.
© 2024.
16 pages.
|
|
Magle Sanchez Castellanos.
© 2024.
15 pages.
|
|
Francisco Pradas-Esteban.
© 2024.
15 pages.
|
|
Paula Berzal-Gracia, Agustín Reyes-Torres, Alexandre Bataller-Català.
© 2024.
17 pages.
|
|
Paula González García.
© 2024.
12 pages.
|
|
|