#M5S (Five Star Movement) and the National Political Campaign: New Media and Old-Fashioned Trust

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Author(s): Alessandra Micalizzi (SAE Institute, Italy)and Alessandra Nieli (Universita Telematica “E-Campus”, Italy)
Copyright: 2020
Pages: 18
Source title: Handbook of Research on Politics in the Computer Age
Source Author(s)/Editor(s): Ashu M. G. Solo (Maverick Technologies America Inc., USA)
DOI: 10.4018/978-1-7998-0377-5.ch013

Keywords: Information Science Reference / Media & Communications / Political Science / Social Networking

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Abstract

In 2009, a new political movement was born in Italy. It is called “Five Star Movement” (M5S) and it was positioned as a new voice of Italian people: alternative, populist, against élites, and against the traditional “way of doing” politic in the First and Second Republic Age. The power of this new political subject is linked with the use of social media platforms to communicate and share information, opinions, and positions with its “base” in a participative democracy perspective. In the last national political campaign, the M5S obtained 32% of the votes with a peak in the South of Italy. The chapter aims at presenting the main results of an empirical research focused on Sicilian voters of the East coast, in order to verify if and how digital communication helped in obtaining this success. Data show evidence about the relevance recognized to social media as first direct sources for collecting political information. The respondents express a large consent for traditional media that maintain in the public opinion a strong reputation in construction and share the public-sphere.

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#M5S (Five Star Movement) and the National Political Campaign: New Media and Old-Fashioned Trust

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