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Managing Corporate Responsibility to Foster Intangibles: A Convergence Model
Abstract
This paper presents a model for the integrated management of Corporate Responsibility (CR) initiatives and intangible resources. The model defines an approach for structuring a company’s social efforts (stakeholder management) in such a way as to increase competitiveness through the development of the intangible resources. After having presented an analysis of the studies conducted on the benefits of CR initiatives on the development of intangible resources, the text proposes a protocol to evaluating each CR initiative according to the model.
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