Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Measurements in E-Business

Measurements in E-Business
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Author(s): Damon Aiken (Eastern Washington University, USA)
Copyright: 2009
Pages: 10
Source title: Selected Readings on Information Technology and Business Systems Management
Source Author(s)/Editor(s): In Lee (Western Illinois University, USA)
DOI: 10.4018/978-1-60566-086-8.ch019


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This chapter is designed to answer two fundamental questions related to research on electronic surveys and measures. First, what are some of the major measures specifically related to e-business? Second, what makes Internet research methods different from off-line research methods? The chapter partly delineates what makes Internet research methods distinctive through its discussion and separation of the most common measures. This separation not only provides the framework for the chapter, but it distinguishes research for understanding the evolving e-consumer from measures related to the new paradigm for e-business strategy. In total, 17 different measures are discussed. The chapter concludes with a discussion of emerging issues in e-business metrics, and possibilities for future research.

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