Media Literacy Facilitation as Service Learning and Public Engagement

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Author(s): Christine Olson (University of Massachusetts – Amherst, USA)and Erica Scharrer (University of Massachusetts – Amherst, USA)
Copyright: 2018
Pages: 24
Source title: Handbook of Research on Media Literacy in Higher Education Environments
Source Author(s)/Editor(s): Jayne Cubbage (Bowie State University, USA)
DOI: 10.4018/978-1-5225-4059-5.ch007

Keywords: Higher Education / Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

This chapter offers insights from a 15-year partnership between a public university and local K-12 schools to explore how the facilitation of media literacy education (MLE) programs by university students can offer rewarding outcomes for both research and learning. The MLE program that serves as the case study for this chapter takes place at local elementary schools each spring in conjunction with an undergraduate communication course and includes interactive media analysis discussions as well as a culminating creative production activity. Reflections and written feedback from participating graduate, undergraduate, and elementary students emphasize the strengths of this pedagogical model for collaboration and learning while also acknowledging the practical constraints of such a partnership. By detailing the institutional-level support, instructional design, and practical implementation of this MLE program, the chapter enumerates the benefits and challenges of engaged research and service learning for advancing media literacy goals.

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Media Literacy Facilitation as Service Learning and Public Engagement

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