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MetaStrategy of MetaCities: An Example of Ankara Municipality Project BLD 4.0
Abstract
This study aims to analyze voter-municipality and virtual political communication within the scope of the BLD 4.0 project of the Ankara municipality, which is the first Turkish municipality to join the Metaverse world and to examine the voters' perceptions about the Metaverse world. The study evaluates the comments submitted to the official social media accounts of the Ankara municipality, which has declared it will participate in the Metaverse world. The results of the analysis conducted, the importance of digitalization in governance has emerged, and it has been found that there is awareness among citizens regarding the concepts of industry 4.0 and the Metaverse. In particular, it is understood that the perception of innovative leadership created by the digital municipalism approach creates trust in a political leader.
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