Mid-Atlantic Hardware and Outdoors Emporium

View Sample PDF

Author(s): Lord Dordunoo (Marymount University, USA)
Copyright: 2024
Pages: 30
Source title: Pioneering Paradigms in Organizational Research and Consulting Interventions: A Multidisciplinary Approach
Source Author(s)/Editor(s): Darrell Norman Burrell (Marymount University, USA)
DOI: 10.4018/979-8-3693-7327-9.ch007

Keywords: Business & Management / Business & Organizational Research / Business Science Reference / Consulting, Mentorship, and Training

Purchase

View Mid-Atlantic Hardware and Outdoors Emporium on the publisher's website for pricing and purchasing information.

Abstract

The Mid-Atlantic Hardware and Outdoors Emporium (MAHOE) is a regional hardware and supply store chain. Considering aspirations to broaden its market reach and establish a presence in neighboring states such as Virginia (VA), Maryland (MD), and North Carolina (NC), MAHOE recognizes the necessity to diversify its product offerings to cater to the burgeoning outdoor recreation market. This case study delves into MAHOE's strategic evolution as it expands beyond its traditional roots. Through a comprehensive analysis of demographic trends, consumer preferences, and economic indicators, this study highlights the strategic imperative for MAHOE to adapt and innovate in response to evolving market dynamics. The study underscores the gainful opportunity for MAHOE to benefit from consumer preferences and expand its market reach.

The IRMA Community

Research IRM

Mid-Atlantic Hardware and Outdoors Emporium

Purchase

Abstract

Related Content

IRMA Sponsors