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Millennial Culture and Its Reluctant Acceptance of Modern News Media: Examining Millennial Media Habits and Media Credibility in the Age of Listicles
Abstract
The growth of new media has caused dramatic changes in the types of news stories millennials are consuming. A new media phenomenon that has become ubiquitous throughout the media landscape are listicles (or articles that are simply lists and offer arguably less journalistic value than traditional articles). Millennial culture has embraced listicles and made BuzzFeed one of the most popular websites on the internet. This chapter examines millennial media habits and ways news credibility is evolving with the preferences of this digital native generation. Using a sample population of millennials, the author's own study sought to better understand their information-seeking behavior and the online and offline media sources millennials use regularly. Additionally, an experiment was conducted to determine which online article format is considered more credible to millennials: traditional articles or listicles. Analysis revealed that article format was an important factor in credibility ratings as participants found the listicle to be significantly more credible than the traditional article.
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