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Mining for Web-Enabled E-Business Applications
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Author(s): Richi Nayak (Queensland University of Technology, Australia)
Copyright: 2005
Pages: 5
Source title:
Encyclopedia of Data Warehousing and Mining
Source Author(s)/Editor(s): John Wang (Montclair State University, USA)
DOI: 10.4018/978-1-59140-557-3.ch149
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Abstract
A small shop owner builds a relationship with its customers by observing their needs, preferences and buying behaviour. A Web-enabled e-business will like to accomplish something similar. It is an easy job for the small shop owner to serve his customers better in future by learning from past interactions. But, this may not be easy for Web-enabled e-businesses when most customers may never interact personally, and the number of customers is much higher than of the small shop owner.
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