Mixed Methods Research Design

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Author(s): Mette L. Baran (Cardinal Stritch University, USA)
Copyright: 2020
Pages: 27
Source title: Applied Social Science Approaches to Mixed Methods Research
Source Author(s)/Editor(s): Mette Lise Baran (Cardinal Stritch University, USA)and Janice Elisabeth Jones (Cardinal Stritch University, USA)
DOI: 10.4018/978-1-7998-1025-4.ch002

Keywords: Information Science Reference / Library & Information Science / Research Methods

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Abstract

This chapter introduces the various design choices researchers need to decide on prior to conducting the study. The chapter starts with a detailed description of what research design is, followed by an explanation of descriptive, explanatory, or exploratory research questions. This determines what type of data will be collected. The major strategic implementation methods for quantitative, qualitative, and mixed methods are then discussed. The three strategies for mixed methods research—parallel convergent, sequential, and embedded design—are presented in detail along with the rationale for their use. Finally, in the last section, the strands or sequencing of the data collection phase of the study are explained.

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