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Mobile Devices and Mobile Applications: Key Future Trends

Mobile Devices and Mobile Applications: Key Future Trends
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Author(s): Carol Charsky (TWU, School of Management, USA) and Mahesh Raisinghani (TWU, School of Management, USA)
Copyright: 2009
Pages: 6
Source title: Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
Source Author(s)/Editor(s): Bhuvan Unhelkar (University of Western Sydney, Australia)
DOI: 10.4018/978-1-60566-156-8.ch019

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Abstract

Mobile devices are comprised of a multitude of various applications and operating systems that have significantly impacted the way people interact with each other as they go about their lives in this growing global economy. Today, businesses and organizations are facing new challenges in defining strategies, visions, and business processes in an effort to support the up and coming mobile market of devices and applications. In addition, companies are confronted with the need to monitor their critical business practices and processes throughout the organization in an effort to keep the competitive advantage in the growing mobile technology market. Since many company funds are limited with their IT budgets, organizations will need to prioritize its goals to determine how deeply committed they are to keep a vision on the future through the mobile market. This chapter will show how mobile devices with all of its various software and hardware devices can move an organization’s strategy into showing how it is important for companies to invest in this growing technology. Some of the more commonly known devices, operating systems, and critical applications will be identified. Finally, a conclusion will be drawn on the future of the mobile technology environment.

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