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Mobile Engagement: Dynamics of Transmedia Pervasive Narratives
Abstract
The evolution of mobile technologies with the capacity to act as conduits to narrative media has led to the emergence of increasingly transmedia and pervasive storytelling practices. This chapter interrogates a mobile phone-based pervasive drama, The Memory Dealer (Lander, 2010), and a focus group run with participants, focusing on two “shifts” within the performance: from internally focused narrative (via headphones) to externally focused narrative (via public speakers) and from an individual experience to a communal experience. By considering how The Memory Dealer's audience responded to such shifts, it becomes possible to consider the inherent nature of being “an audience” of transmedia narrative. It is argued that the experimental pervasive forms facilitated by mobile technologies raises the potential to critically re-examine the nature of media engagement and the technological, social, and cultural dynamics that shape and are shaped by that engagement.
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