Mobile Magazines

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Author(s): Tom Pfeifer (Telecommunications Software & Systems Group (TSSG) and Waterford Institute of Technology (WIT), Ireland)and Barry Downes (Telecommunications Software & Systems Group (TSSG) and Waterford Institute of Technology (WIT), Ireland)
Copyright: 2006
Pages: 18
Source title: Handbook of Research on Mobile Multimedia
Source Author(s)/Editor(s): Ismail Khalil (Johannes Kepler University Linz, Austria)
DOI: 10.4018/978-1-59140-866-6.ch038

Keywords: Information Science Reference / Media & Communications / Multimedia Technology

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Abstract

Mobile magazines will be magazines on a mobile computing and communication platform (in contrast to print magazines about mobile technologies), providing valuable, current multi-media content. However, there is a gap in the value chain between mobile operators and content publishers, hindering established small and medium sized publishers to enter the mobile market despite its commercial potential. A mobile operator publishing and entertainment platform enables the creation of a new category of mobile service called a mobile magazine. An m-Mag (mobile magazine) eco-system is a next generation mobile publishing service that is made available from a mobile operator’s portal, that is integrated with value added mobile data services and that uses the operator’s billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator’s network using standardised APIs and is portable across different operator networks. A discussion of the commercial potential analyses the route to the market.

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