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Museum Experience and Digital Consumption: The Role of Mobile Augmented Reality in Tunisia's Cultural Heritage

Museum Experience and Digital Consumption: The Role of Mobile Augmented Reality in Tunisia's Cultural Heritage
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Author(s): Khouloud Mouihbi (IHEC of Carthage, Tunisia), Nedra Bahri-Ammari (IHEC of Carthage, Tunisia) and Daouda Coulibaly (ISTEC Paris, France)
Copyright: 2022
Pages: 25
Source title: Mobile Computing and Technology Applications in Tourism and Hospitality
Source Author(s)/Editor(s): Agustinus Borgy Waluyo (La Trobe University, Australia) and Ling Tan (Australian Council for Educational Research, Australia)
DOI: 10.4018/978-1-7998-6904-7.ch006

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Abstract

This study explores the role of mobile augmented reality (MAR) technology in enhancing user experience (UX) in the context of cultural heritage. Data were collected via individual semi-structured interviews, according to a theoretical model of UX. The findings show that MAR can enhance UX in cultural heritage museums when the product's features and characteristics match users' needs. A contemporary challenge in the cultural heritage industry is to find creative ways to attract new visitors and enhance their museum experience. Therefore, this study was conducted to improve museum curators' understanding about the UX of MAR apps to satisfy their visitors' expectations.

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