Navigating the New Frontier of Finance, Art, and Marketing: A Look at Cryptocurrencies, NFTs, and Metaverse

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Author(s): S M Nazmuz Sakib (International MBA Institute, School of Business and Trade, Dhaka International University, Bangladesh)
Copyright: 2023
Pages: 27
Source title: Concepts, Technologies, Challenges, and the Future of Web 3
Source Author(s)/Editor(s): Pooja Lekhi (University Canada West, Canada)and Guneet Kaur (University of Stirling, UK & Cointelegraph, USA)
DOI: 10.4018/978-1-6684-9919-1.ch005

Keywords: Computer Science & IT / Engineering Science Reference / Web Technologies / Web Technologies & Engineering

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Abstract

This chapter explores the intersection of finance, art, and marketing in the new frontier of digital assets, specifically focusing on cryptocurrencies, NFTs, and the metaverse. The authors analyze the potential impact of these innovative technologies on traditional financial systems, art markets, and advertising strategies. Through a comprehensive examination of the concepts of blockchain, virtual reality, and decentralization, this chapter aims to provide insight into how these emerging digital assets can reshape the way people perceive and interact with financial, artistic, and marketing landscapes.

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Navigating the New Frontier of Finance, Art, and Marketing: A Look at Cryptocurrencies, NFTs, and Metaverse

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