The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
On the Need to Include National Culture as a Central Issue in E-Commerce Trust Beliefs
Abstract
Trust and trust beliefs (trustworthiness) are key to e-commerce success but depend, to a large extent, on culture. With e-commerce being an international phenomenon, understanding the cross-cultural aspects of trust creation is therefore arguably required although mostly ignored by current research which deals almost exclusively with the U.S. This exploratory study examines whether definitions of trust beliefs as conceptualized and verified in the U.S. apply in Israel which differs markedly in individualism, uncertainty avoidance, and power distance. The data, crossvalidating the scale of trust and its antecedents in both cultures, generally support the proposition that trust beliefs apply across cultures, and may be a relatively unvarying aspect of e-commerce. However, as expected, the effects of predictability and familiarity on trust beliefs may differ across national cultures. Implications about the need to include national culture in the research on trust, in general, and in e-commerce in particular, are discussed.
Related Content
|
Imen Hilali, Jamel Eddine Gharbi.
© 2026.
32 pages.
|
|
Thouraya Othman Hmidi.
© 2026.
18 pages.
|
|
Rupa Rathee, Monika Singh, Inderjeet Maurya.
© 2026.
24 pages.
|
|
Sihem ben Saad.
© 2026.
32 pages.
|
|
Hemant Gupta, Swarnava Sengupta, Mrinmoy Bhattacharjee, Sugandha Gajanan Ghadi.
© 2026.
16 pages.
|
|
Deepali Nilesh Pulekar, Pritesh Pradeep Somani, Vishwanathan Hariharan Iyer, Prachi Wani, Chinmoy Goswami.
© 2026.
36 pages.
|
|
A. S. Anurag, M. Johnpaul.
© 2026.
32 pages.
|
|
|