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Negotiating Spirituality: Commodification of Religious Content in the Entertainment Industry
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Author(s):
Ruly Darmawan (Bandung Institute of Technology, Indonesia)
Copyright:
2014
Pages:
15
Source title:
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
Source Author(s)/Editor(s):
R. Gulay Ozturk
(İstanbul Commerce University, Turkey)
DOI:
10.4018/978-1-4666-6190-5.ch004
Keywords:
Culture & Population Studies
/
Digital Media
/
Information Science Reference
/
Social Sciences & Humanities
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Negotiating Spirituality: Commodification of Religious Content in the Entertainment Industry
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Abstract
Religion in popular culture is inevitable from the packaging that led to the commodification of religion itself. This commodification becomes possible due to the natural properties of agents of popular culture. If we look at it closely, there are some attempts for this commodification to some religious rituals/activities. In some media, this commodification is packed with an effort that blends musical and theatrical compositions. This chapter describes the reality of commodification on religion that exists commonly in some media entertainment. This chapter is a kind of reflection towards the “being religious” situation that is commonly found in the everyday life and daily media consumption, especially on television during religious holidays.
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