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New School Graduate Image: How Do High Tech Business Companies Try to Affect the Education of Modern Youth? Analysis of Online Media Materials

New School Graduate Image: How Do High Tech Business Companies Try to Affect the Education of Modern Youth? Analysis of Online Media Materials
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Author(s): Valery Puzyrevsky (Educational Centre UCHASTIE, Russia)
Copyright: 2019
Pages: 26
Source title: Business Community Engagement for Educational Initiatives
Source Author(s)/Editor(s): Mikhail Epshtein (College of Staten Island (CUNY), USA)
DOI: 10.4018/978-1-5225-6951-0.ch002

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Abstract

In recent years, modern, innovative, transnational businesses are actively trying to influence the state of the education system – from participation in projects of specific schools to influence for global trends in the development of education (for example, the idea of 21st century skills). It is important to note that business is not limited to financial support for education. It is important to influence the change in goals, values, content of education, and basic pedagogical technologies. This is done through to the positioning of a new image of the future and another image of the graduate of the school, those professional skills of specialists that will be required for large corporations in the coming years. Analyzing on the materials of online resources, the characteristics of modern startups and educational projects supported by large business, one can understand what changes the business wants from education.

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