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E-Novation and Start-Up Companies
Abstract
By 2010 the potential to launch a “startup-in-a-box” with an E-Novation framework (Pattinson and Low 2008) supported by social technologies to foster intense collaboration among core employees will become both a reality and essential. Only through a combination of framework and social technologies can startups and founding employees keep pace with the changing business landscape and generate a rapid amount of knowledge to sustain sufficient advantage in the market.
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