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E-Novation and Start-Up Companies

E-Novation and Start-Up Companies

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Author(s): Suresh Sood (University of Technology Sydney, Australia)
Copyright: 2013
Pages: 13
Source title: Small and Medium Enterprises: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-3886-0.ch094

Keywords: Business & Management / Business Science Reference / Small & Medium Enterprises / Small and Medium Enterprises

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Abstract

By 2010 the potential to launch a “startup-in-a-box” with an E-Novation framework (Pattinson and Low 2008) supported by social technologies to foster intense collaboration among core employees will become both a reality and essential. Only through a combination of framework and social technologies can startups and founding employees keep pace with the changing business landscape and generate a rapid amount of knowledge to sustain sufficient advantage in the market.

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