On the Spectrum of Communication: Locating the Use of New Media in the 2020 COVID-19 Emergency Response

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Author(s): Toru Yamada (Meiji University, Japan)
Copyright: 2021
Pages: 11
Source title: Handbook of Research on New Media Applications in Public Relations and Advertising
Source Author(s)/Editor(s): Elif Esiyok (Atilim University, Turkey)
DOI: 10.4018/978-1-7998-3201-0.ch024

Keywords: Digital Communications / Information Science Reference / Knowledge Management and Library Science / Public Relations

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Abstract

By examining which media Japanese college administrators chose to use in order to communicate with their students during the 2020 COVID-19 pandemic, the author argues that the intention behind administrator messaging correlates with the effectiveness of each communication medium. While some new media is used more commonly on one side of the world, the same media cannot function or is blocked in other parts of the world. Depending on the social contexts of the emergencies, the selection of a communication medium can turn out to rather be a hybrid of traditional telecommunication and new media, rather than an either-or selection.

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On the Spectrum of Communication: Locating the Use of New Media in the 2020 COVID-19 Emergency Response

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