Online Behavior of the Social Media Student

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Author(s): Alan J. Reid (Old Dominion University, USA)and Kate Prudchenko (Old Dominion University, USA)
Copyright: 2014
Pages: 16
Source title: Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-4666-6114-1.ch050

Keywords: Digital Communications / Digital Media / Information Science Reference / Media & Communications

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Abstract

A survey of 100 undergraduates and 30 post-secondary faculty members was conducted in order to examine the current attitudes and perceptions of both groups toward the integration of social media sites such as Facebook and Twitter in education. Results indicate that both parties are willing to incorporate these social media sites into academics but caution that digital identities are not necessarily representative of face-to-face behavior, thus suggesting the need for an awareness of social presence for online interaction between students and faculty. Social cognitive theories are applied to the use of social media as an instructional tool and a set of best practices for implementing social media in academics is proposed.

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Online Behavior of the Social Media Student

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