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Online Community Bonds as a Method of Mitigating Toxicity in an Interactive Livestream
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Author(s): Olivia Rines (Arizona State University, USA)
Copyright: 2020
Pages: 20
Source title:
Multidisciplinary Perspectives on Media Fandom
Source Author(s)/Editor(s): Robert Andrew Dunn (East Tennessee State University, USA)
DOI: 10.4018/978-1-7998-3323-9.ch017
PurchaseView on the publisher's website for pricing and purchasing information.
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Abstract
Toxicity—aggressive, discriminatory, or hostile behavior that impacts a group or community—is a significant issue on the livestreaming platform Twitch, where a single toxic utterance can disrupt the dynamic between a streamer and their fans. This chapter examines the ways in which a female Twitch streamer combats issues of toxicity by creating and supporting a fan community that is heavily invested in her and therefore endeavors to conform to the norms and regulations of her community. Through the analysis of a single two-hour stream, this chapter considers the ways in which a streamer can balance the appearance of a close relationship with her community with a high level of moderation and regulation to resist toxic behavior and thus ensure her and her fan community's well-being and happiness.
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