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Online Information Privacy and Its Implications for E-Entrepreneurship and E-Busines Ethics

Online Information Privacy and Its Implications for E-Entrepreneurship and E-Busines Ethics
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Author(s): Carmen Gould (RMIT University, Australia)and Fang Zhao (RMIT University, Australia)
Copyright: 2006
Pages: 23
Source title: Entrepreneurship and Innovations in E-Business: An Integrative Perspective
Source Author(s)/Editor(s): Fang Zhao (RMIT University, Australia)
DOI: 10.4018/978-1-59140-920-5.ch011

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Abstract

This chapter reports the results of a national survey which investigated Australian Internet users’ attitudes and behaviours toward online information privacy using a typology that combines specific demographic and attitudinal measurements with behavioural data. The chapter contains a comprehensive examination of the internal, external/environmental, and behavioural dimensions of information privacy, incorporating a profile of each of the typologies’ categories along with a general profile of total respondents. The implications of the findings for e-entrepreneurship and e-business ethics also are discussed.

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