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Online Social and Business Networks’ Implications for Corporate Strategy
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Author(s): José António Porfírio (Universidade Aberta, Portugal)and João Correia Dos Santos (Instituto Superior Técnico, Portugal)
Copyright: 2012
Pages: 26
Source title:
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal)and Goran D. Putnik (University of Minho, Portugal)
DOI: 10.4018/978-1-61350-168-9.ch033
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Abstract
In this chapter we will raise the main challenges deriving from the increased use of online social and business networks and their impact on the way businesses are being done today. We believe that social and business networks are at the basis of a future revolution on management fundamentals, and we will emphasize in particular those concerned with strategy’s conception, implementation, and control.
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